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In a staggering feat of twisted logic, Coca-Cola is defending the lawsuit by asserting that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.” does it mean that it’s okay for a corporation to lie about its products, as long as they can then turn around and claim that no one actually believes their lies?

…Actually, it is a clever argument for the following reason. Advertising is not designed to appeal to the reason but to the emotions and subconscious motivations. Any advertising professional, and in particular psychologists who research such things, can explain the theories and techniques behind mass persuasion in great scientific, and I emphasize scientific, detail. (You want expert witnesses? I’ll give you expert witnesses.) In other words, their advertising is patently not designed to appeal to the reasonable person, or at least, to the rational part of the mind, A reasonable person, on the other hand, would rationally investigate the claims of such advertisement and not take them seriously. A reasonable person indeed would have the RESPONSIBILITY to do so. Therefore, Coca Coal is NOT responsible for the of those who, of their own free will, actually respond to their advertising. Maybe there is something a bit unethical about all this, but certainly the compny has no liability for the free choices made by…

Continued here:
The Dark Side of Vitaminwater

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